Over time, every homepage needs to be updated to support the ever-changing needs of its customers and evolving business objectives. This project intended to re-envision a new homepage experience for the Hotels.com website, taking into consideration localisation for 80 points of sale, ease of use and maintainability. My contributions:
- Defined UX & Visual Design Approach
- Created framework to support localisation for 80 points of sale
- Defined ‘zoning’ the page for easy navigation for customers, whilst satisfying global marketing and merchandising needs
- Day-to-day project management and stakeholder management
- Researched and published contemporary design trends
- Created responsive-ready baseline grid layout
