This product was Hotels.com’s first entry into the tablet app market. Despite working with a third-party vendor for development, design was done almost completely in-house. My contributions:

• Interviewed and evaluated application development vendors
• Adapted existing customer journeys and design principles (created by me) to a mobile context
• Commissioned ethnographic research to better understand the mobile and tablet context of use
• Advised on application of human interface guidelines to product
• Recommended app capabilities based on user context and in consideration of existing mobile web experience
• Advised on embedded web purchase flow implementation to mitigate conversion risk

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