We were the first to market with a group travel product. The challenge here was to combine the convenience of online travel with the complicated decision-making, coordination and logistics of a group trip. My contributions:

• All UX and visual design for site, agent application and inventory management system
• Translated business requirements to UX artifacts for development team, including wireframe specifications, prototypes and photoshop comprehensives.
• Designed and conducted in-house usability testing on website and inventory management application
• Created the brand identity and associated collateral

 

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