Design: Groople.com

We were the first to market with a group travel product. The challenge here was to combine the convenience of online travel with the complicated decision-making, coordination and logistics of a group trip. My contributions:

  • All UX and visual design for site, agent application and inventory management system
  • Translated business requirements to UX artifacts for development team, including wireframe specifications, prototypes and photoshop comprehensives.
  • Designed and conducted in-house usability testing on website and inventory management application
  • Created the brand identity and associated collateral

 


 

Site Design
Site Design

 

Brand Identity & Collateral
Brand Identity & Collateral

 
Jet Illustration
Jet Illustration