We were the first to market with a group travel product. The challenge here was to combine the convenience of online travel with the complicated decision-making, coordination and logistics of a group trip. My contributions:
- All UX and visual design for site, agent application and inventory management system
- Translated business requirements to UX artifacts for development team, including wireframe specifications, prototypes and photoshop comprehensives.
- Designed and conducted in-house usability testing on website and inventory management application
- Created the brand identity and associated collateral